Over the past few years, more and more people have gotten involved in paganism, Wicca, and other goddess-centered religions that are focused on nature worship. The current popularity of sage started a couple years ago, but it’s becoming more noticeable now as bigger companies attempt to capitalize on this herb. Many tribes in this general area burnt white sage leaves in a practice known as “smudging.” This ceremony was said to cleanse negative energy from a dwelling, and smudging sticks could also be used in ceremonies to cleanse individual people or objects.
The Chumash tribe ate the leaves and seeds of the plant. For example, the Cahuilla tribe mixed it with flour and sugar to make dough for biscuits and bread, and they also steeped it to make sage tea.
Native American tribes along the Pacific coast used white sage for various purposes. White sage has a strong, noticeable scent when burned. Its natural habitat is known as the coastal sage scrub habitat. White sage, technically named “salvia apiana,” is also known as “bee sage” or “sacred sage.” It grows in the southwestern US and northwestern Mexico, and it’s usually found in southern California and Baja California. Where does sage come from? What’s driving this big demand for sage? And should we really all be getting in on the hype? Sage has been used for spiritual purposes for centuries, but now, it’s becoming a major trend in the health and wellness world. Recently, Sephora even floated the idea of selling a beginner “ witch kit” complete with a sage smudging stick. Right now, it seems like white sage is everywhere-suddenly, this herb is popping up on witchy Instagram accounts, in New Age shops, and even in drinks and baked goods.
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